2026 Marketing Your School Nutrition Program (virtual)

Description

CLASS INSTRUCTOR: Mary Ellen Gilliam

Course Objectives:

• Define marketing basics
• Understand how and when to use products, places, and promotions in the marketing plan
• Recognize a brand image and its importance
• Know how to develop or enhance a brand
• Discern when and how to purchase marketing or design help
• Understand how to adjust the message to each group of stakeholders
• Determine which marketing tools, such as social media, to use depending on the stakeholder group
• Use one or more marketing tools to develop a marketing piece for your program